Outsourced operational support for iGaming operators
Services /
Player
Retention
RokkerX’s Player Retention Service provides:
A team of CRM, retention & data analytics experts that can consolidate and interrogate player data and feed this into an optimised CRM system and or retentional programme.
Seamless data integration and system interoperability providing daily reporting on player and game KPIs.
Player segmentation that enables targeted and personalised campaigns and bonuses across multiple communication channels.
Player lifecycle management designed to increase acquisition and retention as well as reactivating churned players to maximise lifetime value.
Offering/
RokkerX USPs for
Player Retention:
For this service, we offer scaled teams depending on the level of support required.
One-stop Shop: we provide our customers with the opportunity to take a comprehensive suite of services, reducing the number of suppliers required in order to run operationally.
Employee Satisfaction: we focus on minimising employee churn by ensuring the highest quality employee experience, from training to BAU, investing in our people and their professional and personal growth.
Standardisation of Pricing: we provide a simple standardised pricing model that allows operators to scale the level of service support in line with their operational needs.
Valuable Insights: we enable operators to report on valuable KPIs by providing a single source of truth for all player and game data.
USPs /
A
Option A
100 hours per month
From our experienced Player Retention pooled team
B
Option B
200 hours per month
From our experienced Player Retention pooled team
C
Option C
400+ hours per month
A 5 person+ dedicated team
Player Analytics:
- Data collection and analysis on player behaviour and preferences.
- Identifying high-value and at-risk players through segmentation.
- Providing insights into player lifetime value (LTV) and retention rates.
Game Performance Analysis:
- Monitoring and analysing the performance of different games.
- Identifying popular games and underperforming titles.
- Recommendations for game portfolio optimisation.
Personalisation and Recommendations:
- Developing personalised gaming experiences for players.
- Implementing recommendation engines to suggest games based on player history.
- Customising offers and promotions to match player preferences.
Player Retention Strategies:
- Developing loyalty programs and reward schemes.
- Implementing retention campaigns and reactivation strategies.
Service provisions:
Player Retention
Customer Relationship
Management (CRM) Services:
CRM System
Implementation:
- Selecting and integrating CRM systems tailored for iGaming.
- Ensuring seamless data integration and system interoperability.
- Training staff on CRM system usage and best practices.
Customer
Segmentation:
- Selecting and integrating CRM systems tailored for iGaming.
- Ensuring seamless data integration and system interoperability.
- Training staff on CRM system usage and best practices.
Lifecycle
Management:
- Selecting and integrating CRM systems tailored for iGaming.
- Ensuring seamless data integration and system interoperability.
- Training staff on CRM system usage and best practices.
Communication and
Engagement:
- Selecting and integrating CRM systems tailored for iGaming.
- Ensuring seamless data integration and system interoperability.
- Training staff on CRM system usage and best practices.
Promotions and
Incentives:
- Designing and managing promotional campaigns.
- Implementing bonuses, free spins, free bets and other incentives to boost engagement.
- Monitoring the effectiveness of promotions and making data-driven adjustments.
Customer Feedback
and Surveys:
- Conducting regular surveys to gather player feedback.
- Analysing feedback to identify areas for improvement.
- Implementing changes based on player insights.
VIP and High-Roller
Management:
- Developing exclusive programs for VIP players.
- Offering personalised services and dedicated account managers.
- Organising special events and experiences for high-value players..
Churn Prediction and
Management:
- Implementing predictive analytics to identify potential churn risks.
- Developing intervention strategies to retain at-risk players.
- Continuously monitoring and refining churn models.
Data Privacy and
Security:
- Ensuring compliance with data protection regulations (e.g., GDPR).
- Implementing robust data security measures.
- Regularly reviewing and updating privacy policies and practices.
Performance Metrics
and KPIs:
- Defining key performance indicators (KPIs) for CRM and player performance.
- Regularly tracking and reporting on KPIs.
- Providing insights and recommendations based on performance metrics.
